Why You Shouldn’t Judge A Book By Its Cover

Nicole Lyons, Founder of Purple Yolk, shares her experiences of running a business. This is the second of a series of posts that will be published on LinkedIn. Follow Nicole here to see them as they go live.  I have always looked a lot younger than I am. And whilst... read more

Goal setting: keeping your eyes on the prize

As you know, we at Purple Yolk get to meet amazing people all the time. One of those people is Figen Cemal, a Lifestyle and Business coach. We asked her to be a guest blogger for us this month and guess what? She said yes! Figen shares her wisdom with us when it comes... read more

Seven ways to build relationships with email

Valentine’s Day has well and truly been and gone, but the dating rules still apply. Hold your horses – as lovely as you are, we are not asking you out on a date. We are talking about building that one-to-one relationship. Taking time to get to know that... read more

How to boost your motivation levels

Towards the end of last year, when Christmas was lingering at the back of our minds and we had an endless list of tasks to cover off and goals to meet by the 31st December, we shared some of our tips on staying motivated. Well for one of our clients, An Examined Life,... read more

Nine search marketing trends in 2017

We are sure you’ll agree with us that 2016 was an eventful year in marketing for small businesses and startups? Technology has not only altered our buying behaviour, but our expectations of the brands we apparently “love” have altered too. They are higher than ever.... read more

Seven reasons businesses need a marketing health check

When you are researching into a brand to buy from – whether it’s a handbag, a tailored suit, or even a car – the way in which a brand comes across is going to play a big part in your decision. Reviews and recommendations are still important, but these are... read more

How to create an engaging brand story

Storytelling is an important factor in all our lives. Whether it’s reading your child a bedtime story, hearing a grandparent share an experience from years ago, or laughing along to a friend retelling an embarrassing incident – everybody loves a good story, It’s... read more

Five ways to stay motivated during your working day

Since setting up Purple Yolk, I’m often asked how I manage to keep organised and stay focused whilst handling all the ‘stuff’ that comes hand in hand with running your own business. My answer surprises them. A daily routine. Whether you have to take the kids to... read more

Eight social media marketing mistakes to avoid

As a small business owner it’s easy to get into bad habits as you try to juggle everything in one go. When it comes to social media marketing though, there are a few common mistakes businesses make. Here are a few you can easily avoid and as a result, help to ensure... read more