Purple Yolk was born out of a growing love for independent businesses and it was over a glass of wine in a family-run cafe on the outskirts of East London that the venture began. With a decade of marketing experience behind her, founder Nicole Lyons decided she wanted to use her knowledge to help put these small businesses on the map.

Purple Yolk now works with a number of small businesses and start-ups, helping them to understand and define their brand story, messaging and customers, in order to communicate with and reach the right people. From her own experience, Nicole knows that time is limited for business owners and so optimising resources is key to success. Therefore Purple Yolk is for businesses without a marketing department, simultaneously providing expert advice (strategy and the “thinking”) with hands-on implementation (execution and the “doing”).